International online radio show ‘Build Your Brand’ takes a pragmatic and creative approach to business growth, brand building and profitable sales. Listen live every Wednesday at 10.30am www.ibgr.network or to the podcast series later.
Strapline, tagline, catch cry… call it what you will. But this short sentence sums it all up in a way that is unique and telling of who you are and what you do in a highly engaging and memorable way.
Every business at every stage will encounter barriers to its future success. Identifying these is crucial in order to overcome them.
The pillars of your business are the unshakable foundations of your existence. These are the mandatories, non-negotiables and explicit rules of engagement. If something you’re doing is not in line with these then don’t do it!
It’s well and good to know and understand what your pillars are. But when asked, can you prove them or are they just fluffy marketing speak?
The brand promise.
This is what your customers can be certain they will get every time they do business with you.
The brand promise ensures you do what you say you will do.
Who are you as a business? Are you fun or serious? Pragmatic or dogmatic? Excitable or chilled? Whatever your businesses personality is, be it; otherwise, you could be seen as untrustworthy.