Media Buying

MEDIA BUYING

WOW… hasn’t the media industry changed? So many options, so fragmented and ridiculously complicated.

 

Careful media planning is absolutely crucial to a successful ad campaign. The right message for the best medium has to be considered. It’s not just a numbers and efficiency game anymore. Creative and media must work hand in hand for successful outcomes. That’s why we work with the best team to strategise, plan and buy media campaigns.

Our in-house team at Crisp & Co. has developed strong relationships with all major media outlets both locally and Nationally. Through our association with Starcom Worldwide we have access to expertise in International media buying too.

Through in-depth research and decades of experience, we will recommend a media strategy that is both effective and cost efficient.

When you work with Crisp & Co. to buy media we will:

  • Listen to your objectives
  • Recommend a channel strategy
  • Negotiate rates and best placement
  • Plan and book schedules
  • Monitor delivery
  • Post analyse and report on results
TV