Pull up a bar stool, we’ll tell you more…
Hospitality is a game where the rules are constantly changing, so the strategy and game plan has to do the same in order to really compete.
Our player? Siobhan Miller, Hospitalian at Crisp & Co.
What does Hospitalian mean?
In the hospitality industry you ultimately have two choices with marketing.
The first is to engage an external person or company who understand all things marketing,
however they don’t understand the industry or your venue well enough to get your marketing right.
The second option is use an internal hospo employee. They understand the industry, the venue and share your vision, however they don’t understand brand consistency, targeted marketing or online tools and insights well enough to get your marketing right.
What if we told you that you could have both?
You’d say we made it up.