Brands live in the heart not the head
Logos, fonts, colour pallets, icons… yeah, they are all part of the brand identity. But a brand lives in the heart not the head. When you think of a brand, ask yourself one question; how would you feel if that brand didn’t exist?
Think of a fashion label, technology brand or fast food outlet… which ones come to mind first and how do they make you feel?
If a brand makes you feel good things, that’s a great brand.