an insider’s view
an insider’s view
The hospitality industry has had it’s world turned upside down of late.
The immediate shutdown on March 23rd saw our bars, restaurants, clubs, pubs and cafes close their doors not knowing when, or if they would ever be opened.
Hospitality is a tough industry and let’s be honest, it’s not for everyone.
These people have chosen a career that asks not only for late nights but early mornings too; for a sacrificial social life, for calm under pressure, for initiative during the unpredictable, and to do it all with their customer in mind.
It’s safe to say Hospitalians aren’t doing it for the perks, they do it for the love of the industry. And that’s what keeps them going, even behind closed doors.
The term hospitality is often misunderstood. Does it mean quick and friendly service? Immaculate food quality? Reasonable prices? A dictionary will tell you hospitality is “friendly and generous behaviour towards visitors and guests, intended to make them feel welcome”. The key here is the last part; how it makes them feel.
We’ve seen many examples of hospitality through this pandemic, even from behind closed doors…
‘GHOST KITCHENS’ to provide equipment and space for safe food preparation
LOCAL DISTILLERS switch to making hand sanitizer
CHEF prepares a 7 course gourmet diy dinner for date night delivery
WINEMAKERS deliver sample sizes for a virtual guided wine tasting
LOCAL CHEF curates set menus to recreate the hospitality experience from home
HOTEL’S drive through service, offering ‘heat and eat’ meals and wines to match!
Personal shopper and front door delivery from ADELAIDE CENTRAL MARKETS
ADELAIDE’S FINEST SUPERMARKETS giving away takeaway soup to health workers, ambulance staff, police and fire department
SA DISTILLERY launches first virtual bar in Australia, with virtual gin flights and cocktail masterclasses, virtual distillery tours and more
LIVE STREAMED GIGS – Adelaide entertainers bring the live music experience from their stage to your screen
HARDY’S VERANDAH deliver in-room fine dining experience
DIY winemaking kit now available from THORN-CLARKE
CUB’S ‘LOVE OF YOUR LOCAL’ CAMPAIGN reaches $1 million target
THE ‘DIG DEEP RIGS’ a fleet of Carlton Draught and VB trucks has hit the road, helping publicans by selling takeaway tap beer in growlers from pub carparks
WORK FROM HOME IN PEACE – hotels reach out to those struggling to work from home, with a ROOM FOR THE DAY FOR JUST $50!
And this is just to name a few.
It’s fair to say that by nature of the term ‘hospitality’ this industry never really closes its doors, even in a pandemic.
So now as the restrictions start to ease, it’s time to support these Publicans, Brewers, Hoteliers and Restaurateurs in keeping their doors open.
Bring back date nights, get a group of friends together and enjoy the hospitality.
Make no-shows a no-go.
Can’t get a table at your favourite spot? Try somewhere new!
These are true Hospitalians right on our doorstep,
let’s raise a glass and book them out.
I’ll cheers to that!