So, I’m hanging with people I don’t really know; maybe at a mate’s barbeque or having a few beers at the pub and the inevitable question is asked… “So, what do you do for a living mate?” Now, when you’re as cheeky as I often am, it’s tempting to say gynaecologist or nuclear physicist. But…

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The street scenes were eerie. Normally bustling shopping strips and malls as empty as the tills that sat useless within the carcasses of its once vibrant stores, cafes and bars. “Temporarily closed due to coronavirus restrictions” signs scribed by hand and stuck to windows featured in every shopfront. Some attempted a comedic and positive spin,…

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It’s a natural reaction to an oncoming crisis. Originally a nautical term from the early 19th century. When a ship was about to enter rough seas, the captain would order the crew to batten down the hatches. They would close all the hatches (doors) on the ship’s decks and use lengths of batten (rods) to…

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HUGE question! Well in some ways, yeah it is. This article is as honest a review as you will see on how the ‘modern’ client sometimes thinks and is a huge indicator of the challenges faced by an innovative and progressive creative mind. Most people tell you they want to make a difference, stand out,…

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“OK team, here’s the plan… now all we need to do is formulate a strategy!” Ever heard that? Or worse still have you ever said it? The thing is that the plan really should focus on the ‘how’ whereas the strategy should focus on the ‘why’. Now, I’m not going to go off on some…

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Is it just me, or do you also dry retch on the stench of desperation emanating from pathetic offers and cheaply made retail ads that invade our senses on a daily basis? Problem is, we can’t escape it. They come uninvited in to our living rooms at night, our place of work by day and…

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Nowadays, people throw around the word “digital” like it’s something to behold, something new and exciting that deserves it’s own little section in your marketing plan and budget spreadsheet, a media worthy of an individualized strategy and the silver bullet that will fix all our marketing woes. NOT TRUE! Digital media is just another form…

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Who remembers heading out to their local video store to pick out a flick? I certainly do. When I was a kid it was the highlight of the week. On a cold winter’s night in the North of England, we would head out to our local store. With aisles upon aisles of movie options, the…

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When it comes to almost anything,  you have a distinct choiceIf you want it quick and cheap, you will sacrifice quality. Reason is obvious; attention to detail will invariably suffer when someone is under the pump whilst trying to balance the rest of his or her workload. Maybe you want the best quality and fast?That…

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