Radio is a fantastic medium for immediate call to action and is relatively inexpensive to produce creative.
However, as with all creative it starts with the idea. Why waste good airtime with a vanilla message?
In a cluttered media landscape, cut through is King. When you work with Crisp & Co. on your radio advertisements we will:
- Listen to your objectives
- Recommend a strategy
- Write concepts and scripts
- Conduct talent selections
- Manage production
- Direct the recording and audio mix
- Liaise with radio networks to supply material